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Chinese Copy Writing

copy writing We love it. In Chinese we might call it changing the soup but not the medicine

that is to say we change the appearance but not the essence of your message. Metaphors rarely cross intact from one language to the next, and in a China which is culturally and linguistically more fluid than ever, to write good copy one has to know exactly how the language is being stretched, who is using what phrasing, for which audiences, and where the results touch a nerve, and then which nerve.

Whether you require some vibrant, promotional copy or specialist technical writing, you can relax when CMC is on the job.